The basic approach applied in the VISITUS project is a holistic one. As target group is consisted primarily of persons with visual impairment and blindness (BVI), as well as their accompanying persons (family members and friends), project is based on the principle of inclusion. This should tackle existing discrimination issues towards project’s target group, enabling them to fully participate in newly generated tourism offer within the programme area. In accessible tourism, this approach is necessary and leads to a step forward to innovation. Specialized tools using advanced ICT available to BVI persons will enable them to utilise new tourist offer to its full capacity.
The main challenge within the programme area is insufficient accessibility of tourism offer to BVI persons, resulting in exclusion of this disability group from the rich tourist offer of the programme area. This challenge is even more strengthened by the fact that there is relatively low awareness on the needs and issues of the blind and visually impaired persons. By enriching tourist offer to BVI persons, their accompanying persons and families, inclusion of a specific disabilities group will be achieved.
Through innovative and accessible tourism offer, BVI persons will be able to enjoy more of the amenities of the cross-border region. The potentials of the municipalities of Sombor and Erdut are consistent and naturally create an unified tourism destination that, with adaptations, may allow inclusion of BVI persons in tourism, offering them rich experience and enjoyment in the attractions through other senses such as hearing, touch or smell. By developing a joint tourism offer adjusted to BVI this region could become more competitive and recognized as a European tourist destination.